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E-commerce insights: plan and improve your online store

Practical guides for your online store, covering platform selection, integrations, migration, SEO, AI search and conversion optimisation. Organised by topic and explained clearly.

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E-commerce platforms

Compare platforms, define your requirements and find the right foundation for your online store. Our established PrestaShop or Shopify comparison remains available at its existing blog address.

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Migration & relaunch

Prepare a platform change, preserve existing content and verify the technical transition.

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Integrations & ERP

Plan how data moves between your store, inventory management and other applications. Our article on electronic invoicing in PrestaShop covers current deadlines and technical implementation.

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SEO & visibility

Understand technical foundations, useful content and how to assess organic search visibility.

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GEO & AI search

Understand generative search systems and improve content without unsupported promises of visibility.

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E-commerce strategy

Set priorities, organise processes and make informed decisions about developing your online store. For a new business, also read Opening an online store: product selection and sourcing.

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Latest articles

AI-generated article illustration: a retailer checks search data on a monitor. Search Console for your store: set up, check, understand.
SEO & visibility

Search Console for your store

Which pages do customers find, and which remain invisible? Use Search Console to make practical decisions, rather than collect another set of numbers.
AI-generated article illustration: a retailer reviews an SEO budget in an office. SEO costs for online stores.
SEO & visibility

SEO costs for online stores

A monthly fee tells you little on its own. What should an SEO proposal include, and how can retailers assess the work, implementation and business value?
AI-generated article illustration: an ecommerce professional plans SEO improvements in an office. SEO priorities for online stores.
SEO & visibility

SEO priorities for online stores

Technical fixes, categories or new content: where should retailers begin? A practical order of priorities, informed by sjmedia’s technical PrestaShop experience.
AI-generated image of a specialist checking data mapping and order synchronisation between an online store and ERP.
Integrations & ERP

API integrations for online stores

Connecting your store and ERP: understand how APIs work, which data matters and what affects the cost of a reliable integration.
AI-generated article image of a woman in her late thirties reviewing notes beside a laptop in an office, illustrating category page optimisation.
SEO & visibility

Improve your category pages

What belongs on a store category page, which filters need their own pages and how can products remain discoverable? A practical guide for retailers.
AI-generated article illustration about connecting an online store with ERP and inventory management.
Integrations & ERP

ERP and inventory management

Which ERP fits your online store? Requirements, costs and store integration explained, with practical PrestaShop examples from sjmedia.
AI-generated article image of a man in his late thirties working at an office monitor on PrestaShop SEO settings.
SEO & visibility

Setting up PrestaShop SEO

Not every SEO problem needs another module. Check page titles, URLs and your PrestaShop store’s technical output in a sensible order.
AI-generated scene of a retailer in her late thirties checking data and a migration checklist on a computer.
Migration & relaunch

PrestaShop migration: data and modules

Plan how to transfer products, customers, orders and module data to PrestaShop, including the scope, limitations and tests.
AI-generated scene of a retailer in his early forties checking URLs and a store relaunch checklist.
Migration & relaunch

Store relaunch: SEO checklist

Check URLs, content, redirects and indexing when relaunching an online store. A practical checklist to help protect search visibility.
AI-generated scene of a retailer around forty reviewing an e-commerce platform comparison.
Migration & relaunch

Shopware migration or PrestaShop?

Compare requirements, data transfer and total costs to decide between Shopware 6 and PrestaShop.
AI-generated budget-planning scene: Shopware licences, development and operating costs.
E-commerce platforms

Planning Shopware costs

Understand Community Edition, subscriptions, hosting, extensions and maintenance to plan your overall Shopware budget.
AI-generated budget-planning scene about WooCommerce hosting, plugins and maintenance.
E-commerce platforms

Understanding WooCommerce costs

Plan setup, hosting, plugins and maintenance over five years, and consider PrestaShop as an alternative.
AI-generated article illustration: WooCommerce or Shopify — platform, costs and growth.
E-commerce platforms

WooCommerce or Shopify?

Why Shopify can suit merchants without an in-house technical team, when WooCommerce makes sense and where PrestaShop offers an alternative.
AI-generated article illustration about Shopify costs: plans, apps and running a store.
E-commerce platforms

Planning your Shopify budget

Plans, apps, payment fees and support: understand the components of Shopify costs and build a realistic budget for your store.
AI-generated article graphic: Google AI Mode — answers, products and stores.
GEO & AI search

Google AI Mode and AI Overviews for online stores

Customers can compare products within AI search. What does that mean for your store? We explain which content helps and which figures to monitor.
AI-generated article graphic: GEO for online stores — content, structure and trust.
GEO & AI search

GEO for online stores

Why does AI search mention one store but not another? We explain where to start with technology, product data and buying advice.
AI-generated article graphic explaining SEO, GEO and AEO: search, answers and visibility.
GEO & AI search

SEO, GEO and AEO: what do these terms mean?

These terms focus on different aspects of search. A clear explanation helps with content planning without promising guaranteed results.
AI-generated article graphic: accessible ecommerce — access, controls and testing.
E-commerce strategy

Online store accessibility

What Germany’s BFSG means for retailers and how to check navigation, product pages and checkout for barriers.
AI-generated article graphic: GPSR in online stores — manufacturers, data and safety.
E-commerce strategy

GPSR in online stores

Manufacturer details, responsible persons and safety information: how retailers can structure GPSR information in stores and product data.
AI-generated article illustration comparing PrestaShop and Shopware for an online store.
E-commerce platforms

PrestaShop or Shopware?

Compare PrestaShop and Shopware by workflows, extensions, operations and total costs, with Shopify as another option.
AI-generated article graphic: building an online store — platform, budget and implementation.
E-commerce strategy

Build an online store

A guide for retailers: clarify requirements, assess Shopify, PrestaShop and Shopware, and compare doing it yourself with agency implementation.
AI-generated article illustration about attracting new customers to an online store.
E-commerce strategy

Attract new customers

Align SEO, advertising, content and checkout to find the right approach to attracting new customers.
AI-generated article illustration about customer retention and repeat purchases in ecommerce.
E-commerce strategy

Customer retention for online stores

How retailers can combine service, useful communication and Klaviyo automation without overwhelming customers with messages.
AI-generated article illustration about improving product information and buying decisions in an online store.
E-commerce strategy

Improve your product pages

Structure product information, images, variants and purchase terms so visitors can make an informed decision.
AI-generated article illustration about clear homepage navigation for an online store.
E-commerce strategy

Your online store homepage

Arrange your product range, navigation and trust signals effectively: what should an online store homepage achieve?
AI-generated article graphic about online store payment methods: fees, selection and processes.
E-commerce strategy

Payment methods for online stores

Choose payment methods based on customers, fees, risk and workload, for Germany, Switzerland and international stores.
AI-generated article illustration about testing the user experience of an online store.
E-commerce strategy

User experience in your store

UX explained for retailers, with practical test tasks for navigation, product selection, cart and checkout.
AI-generated article graphic introducing GEO: content, sources and AI search.
GEO & AI search

What is Generative Engine Optimization?

GEO concerns visibility in generative search and answer systems. What can you realistically influence?

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