What is Generative Engine Optimization?
GEO concerns visibility in generative search and answer systems. What can you realistically influence?
Quick answer
GEO stands for Generative Engine Optimization. It focuses on making content discoverable and understandable in generative search environments. It cannot guarantee a mention or a source citation.
A useful website is still the foundation
The established SEO fundamentals apply to Google’s AI search features. Important information should be crawlable, linked internally and available as readable text.
No special AI file is required
Google does not specify a special AI file or special schema as a requirement for AI Overviews or AI Mode. Structured data should match the visible content.
What to establish before publishing
Which question does the article answer? Which claims need supporting evidence? Who is responsible for its technical accuracy? These editorial questions help assess whether a text is useful.
Sources & further reading
- Google Search Central: AI features and your website · accessed on