As an agency with technical ecommerce expertise, we develop individual SEO strategies for businesses seeking lasting visibility. Our support is based on analysis, clear processes and measurable progress, rather than standard packages or short-term tactics.
For B2B and B2C, we improve what matters across technology, content and strategy.
SEO is a strategic process for building relevant traffic, reducing reliance on paid advertising and achieving lasting visibility for relevant searches.
Professional SEO creates the technical foundations, structures content purposefully and builds visibility where it matters: with the right audiences, at the right time.
| Criterion | SEO (organic) | Paid search (e.g. Google Ads) |
|---|---|---|
| Cost model | Ongoing work, independent of individual clicks | Click-based charges for each visit |
| Long-term effect | Visibility builds over time | Visibility ends when the budget stops |
| User trust | Higher trust through editorial context | Labelled as advertising |
| Rising click prices | Independent of ad auctions | Varies with competition |
| Quality of results | Greater relevance through useful content | Often transaction-focused, with less context |
| Relevant search queries | Organic visibility during early research and comparison too | Often focused on transactional terms |
| Visibility beyond the advertising budget | Remains through category, guide and product pages | Disappears as soon as the budget is exhausted |
Businesses with a strategic approach to SEO:
SEO is an established part of successful marketing across industries.
Analytics tools such as Google Analytics, Microsoft Clarity and Matomo help express SEO performance in figures and financial terms. A practical example from one of our client projects illustrates its business value.
35,000 visitors from organic search per month
2.75% conversion rate
€90 average order value
45% gross margin per order
€0.65 comparison CPC in Google Ads
€2,000 monthly SEO costs
35,000 × 2.75% = 962.5 orders
962.5 × €90 = €86,625 revenue per month
Gross margin: €86,625 × 0.45 = €38,981.25 per month
35,000 × €0.65 CPC = €22,750 advertising budget. Buying the same volume of traffic through paid Google Ads would therefore cost €22,750 per month in this comparison.
Investment: €2,000 per month
Gross margin attributed to SEO: €38,981.25
After SEO costs: €36,981.25
Return on investment: 1,849.06%
SEO is a process that develops step by step. Paid search brings immediate reach, but only while budget is available. Using both combines short-term impact with long-term results. With conversion optimisation, targeted paid search management and technical expertise in PrestaShop, Shopware and Shopify, we focus on results as well as visitors.
Search engine optimisation is a strategic process that must fit your company’s structure, audience and goals. Our support is for businesses that see SEO as an investment in planned growth, rather than a short-term activity.
Do you already have a store or website but receive little organic traffic, lack insight into it or reach the wrong audience? We analyse technical obstacles, identify opportunities and develop a sound SEO strategy based on your existing structure.
Do you run a PrestaShop, Shopware or Shopify store and want to increase visibility and product reach? We address technical SEO, scalable content structures and the customer journey, with a focus on performance and conversion.
Do your solutions need explanation and involve complex buying decisions? We develop a strategy that builds visibility during early research and comparison, establishing relevance before competitors appear with advertising.
Already investing in Google Ads, Shopping or LinkedIn, but looking to reduce long-term costs and gain organic visibility too? We help reduce reliance on paid channels through structured content that builds lasting visibility.
Want SEO that is planned and managed transparently? We work with a clear structure, named contacts and understandable reporting, without adding operational work to your team.
SEO brings together technical foundations, structured content, strategic direction and ongoing support. Our services cover these areas individually, while always considering how they work together.
We assess structural, technical and content weaknesses and provide clear recommendations. We focus on indexing, loading times, structure, redirects, canonical URLs, duplicate content and other SEO factors. The foundation for further work.
We create the conditions for search engines to understand and assess your website: clear architecture, loading speed and Core Web Vitals, crawl and indexing controls, structured data (Schema.org), hreflang and multilingual setup.
We improve structure, internal links, URLs, metadata and semantic organisation to increase relevance and readability for people and search engines.
We develop a keyword strategy suited to your business model, considering both transactional and informational searches throughout the customer journey. A basis for structured content planning.
For location-based businesses, we optimise listings, local search visibility, Google Business Profile and the website’s location structure, including local keywords and reviews.
We understand the technical characteristics of established ecommerce platforms and implement suitable, lasting improvements, including SEO structure, filters, product feeds and CMS content.
We continuously monitor activities, measure progress, prioritise next steps and document results clearly, with substance rather than jargon.
SEO is complex, but manageable. We follow a clear process tailored to each project, with understandable actions, realistic assessments and a clear starting point.
We clarify what you want to achieve, based on your audience, business model and starting point.
We do not send proposals without understanding the context.
We check indexing, structure, content, loading times and organic performance to identify opportunities and risks.
We turn the analysis into a list of actions prioritised by effort, impact and dependencies.
Transparency before implementation.
We provide clear technical instructions for your team or carry out the work ourselves. Editorial content can be developed in close collaboration.
We track progress, respond to market and algorithm changes and regularly refine the strategy, documenting everything clearly.
Visibility results from targeted, structured and consistent SEO. We help businesses get found for relevant keywords and shape content for real customers as well as Google. Beyond rankings, we focus on relevance, audience understanding and measurable impact. Whether you run a local business, a growing online store or an established mid-sized brand, we develop SEO strategies suited to your business model.
We have managed SEO for koffer-schweiz.ch since March 2018, aiming to reduce Google Ads expenditure over time without losing revenue. Its Visibility Index initially stood at 0.6993. Technical fixes, performance improvements, strategic content, maintained metadata, internal links and targeted link building increased the index to 4.884 by August 2024, an improvement of 598%. Revenue grew by 166% during the same period. Despite SEO work being paused since late 2024, visibility remains high with an index of 4.4.
An example of lasting SEO effects even when active optimisation pauses. Unlike paid ads, organic visibility does not stop automatically when spending ends.
After a poorly executed website relaunch caused an almost complete loss of visibility, we took over SEO for bleher GmbH near Stuttgart in August 2021. The company supplies specialist technical films, from highly heat-resistant materials to biodegradable films. Starting with a Visibility Index of 0.0002, we focused on relevant content, structured internal links, accurate metadata and quality links from industry-related websites. By March 2025, the index had reached 0.594, exceeding its level before the relaunch. During this period, bleher GmbH also recorded the best financial year in its history. The project demonstrates the potential of focused B2B SEO in specialist markets.
„Requests are implemented quickly – they always find a way! Great service!“
„A good impression from the start, which proved well founded! Very knowledgeable, quick responses, honest advice, fair and transparent billing, and fantastic customer service.“
„Five stars – nothing more needs to be said. We have always received very knowledgeable and friendly support. We wholeheartedly recommend sjmedia!“
„We came to sjmedia through a recommendation and have now been working together for several years. If you need a new agency for your online store or e-commerce, this is the right place.“
„We have been customers of the sjmedia PrestaShop agency for seven years and could not be happier. Mr Schmid and his team have supported our PrestaShop store professionally and helped us establish our business successfully online.“
„After years of searching, we finally found real PrestaShop experts. After some poor experiences with PrestaShop agencies, finding sjmedia was a stroke of luck for us.“
Initial technical effects are often measurable within a few weeks. Visible organic ranking changes usually take three to six months, depending on competition, the starting point and implementation scope. SEO is a medium-term process.
Costs depend on scope and goals. Our online store SEO projects generally start from €900 per month. One-off audits and technical analyses are also available. Regional SEO projects can start from €250 per month. You receive a transparent calculation tailored to your project before we start.
Yes, at least six months, because some work is carried out in advance. We work on mutual trust, with a one-month notice period. In our experience, clients stay because the collaboration works, not because they have to.
In three steps: analysis and advice; implementation with regular, agile coordination; then launch and ongoing support. You always have a named contact.
You have a dedicated contact and can communicate by email, phone or video call. You also receive monthly reports with specific actions and results.
In most cases, yes. Visibility can be built around information, solutions and services as well as products. We can assess without obligation whether an SEO strategy makes sense for you.
We listen, consider the options and give you a practical assessment.
Clear, personal and without obligation.
5 out of 5 · Google
„Requests are implemented quickly – they always find a way! Great service!“
„A good impression from the start, which proved well founded! Very knowledgeable, quick responses, honest advice, fair and transparent billing, and fantastic customer service.“
„Five stars – nothing more needs to be said. We have always received very knowledgeable and friendly support. We wholeheartedly recommend sjmedia!“
