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Analysing visibility data for SEO and GEO

AI search visibility: Google AI Overviews, ChatGPT, Gemini and more.

More people are taking their questions directly to AI systems. They receive summaries, recommendations and sources, often before opening a traditional list of search results.

We combine search engine optimisation, GEO — generative engine optimisation and answer engine optimisation to make your content technically accessible, clear and usable as a reliable source.

Why GEO matters now Book a free AI search consultation
109 reviews SEO- and GEO-certified agency
  • Support citations with clear, evidence-based, structured content
  • Support recommendations with understandable brand, product and topic information
  • Attract visitors through linked sources in AI answers

What is GEO — and what is it not?

GEO does not replace search engine optimisation. Sound technical foundations, useful content and recognisable expertise remain essential. GEO extends this work by considering how generative systems understand, select, summarise and cite content.

SEO

Be found

Traditional SEO helps search engines crawl, index and understand your pages, then display them for relevant queries.

AEO

Provide answers

Answer engine optimisation structures content so specific questions are answered quickly, accurately and in context.

GEO

Be considered as a source

Generative engine optimisation improves the chances that content is considered as a source, recommendation or further link in AI answers.

A GEO visibility audit shows where you stand today.

Before creating new content, we check whether your website is reliably accessible, which questions your audiences ask and which sources AI systems already use in your field.

  1. 01

    Technical accessibility

    We check indexing, canonical URLs, robots.txt, sitemaps and access for relevant crawlers such as Googlebot, Bingbot and OAI-SearchBot.

  2. 02

    Question and intent mapping

    We collect real questions throughout the customer journey, from initial research and comparison to the buying decision.

  3. 03

    Brand and source assessment

    We assess how your brand, products and specialist topics are described online and which sources already appear credible.

  4. 04

    Content and entity gaps

    We identify missing answers, unclear terms, inconsistent product data and topics competitors currently explain more effectively.

  5. 05

    A measurable starting point

    A defined prompt set, existing mentions, source links and referral data provide the baseline for later comparisons.

Our services for
your AI search visibility.

We combine technology, editorial work and ecommerce experience. The result is a reliable information structure that helps people and gives machines clear context, rather than an isolated AI tactic.

GEO and AI visibility audit

We analyse technical accessibility, existing content, brand signals, search intent and current source patterns in relevant answer systems.

Question, intent and entity mapping

We connect user questions with products, services, brands, people and specialist terms, creating a coherent topic model rather than a collection of keywords.

Answer-focused content

We create precise answer paragraphs, guides, comparisons, glossaries and FAQs that answer a question directly while providing the necessary context.

Technical discoverability

We improve crawlability, indexing, internal links, page speed and appropriate structured data. Relevant bots, including OAI-SearchBot, are considered explicitly.

Authority and trust signals

Clear authorship, traceable sources, real project experience, consistent company information and original insights strengthen credibility.

Freshness and publishing processes

We develop update routines, keep key claims and product information consistent and use Bing’s IndexNow to help make relevant changes known sooner.

GEO monitoring and improvement

We monitor defined questions, brand mentions, linked sources, referral traffic and available platform data, then identify specific editorial and technical actions.

GEO for ecommerce.
From product data to buying advice.

Online retailers need more than general guides. Product attributes, categories, availability, use cases and reasons to buy must be consistent across the store, feeds and editorial content.

Product and category data

Clear attributes, variants, applications and consistent naming help systems interpret your range correctly.

Comparisons and buying advice

Help customers answer not only “What is it?” but also “What suits my needs?” and “How do the variants differ?”.

Trust and service

Explain delivery terms, advice, returns, certifications and genuine expertise where uncertainty arises before purchase.

Turn AI referrals into customers

Linked landing pages address the question raised in the AI answer, guide visitors clearly and make the next useful step visible.

Which AI platforms do we optimise for?

These systems work differently and change continuously. We focus on reliable content, clear entities, technical accessibility and traceable sources, rather than one particular interface.

Google AI Overviews & Gemini

Visibility in generative search answers and supporting sources within the Google ecosystem.

ChatGPT

Discoverable, citable content for ChatGPT Search and use cases that draw on external web sources.

Bing Copilot

Current content, IndexNow and citation analysis through Bing Webmaster Tools and Bing AI Performance.

Perplexity

Precise, well-sourced content for a system that visibly connects answers to web sources.

Claude

Clear specialist content for research and answer processes that incorporate sources.

Other LLM-based systems

A durable structure remains useful as new answer interfaces and search features emerge.

How we work together.

GEO is not a one-off writing assignment. We work iteratively, document assumptions and assess which improvements are useful for people, search engines and generative systems.

  1. 01

    Analysis and goals

    We clarify audiences, markets, products and the most important business questions, then define realistic, relevant visibility goals.

  2. 02

    Prompt and topic map

    User questions, search data and sales experience inform a prioritised topic model along the customer journey.

  3. 03

    Content and technical structure

    We improve existing pages, create missing content and implement internal links, structured data and technical foundations.

  4. 04

    Publishing and indexing

    We publish content in a controlled process, link it internally and make it discoverable through established search engine processes.

  5. 05

    Monitoring and iteration

    We assess brand mentions, sources, referral traffic and user behaviour, improving content where data or new questions reveal a need.

Measurable progress instead of GEO promises.

No responsible provider can guarantee a particular answer or citation in a generative system. However, we can measure the technical foundations, changes across defined questions, source selection and the resulting visitor traffic.

Prompt setsRepeatable questions rather than random one-off tests
SourcesWhich domains and pages appear in answers
BrandThe frequency and context of your mentions
ReferralsVisits from ChatGPT, Perplexity and other sources
Search dataChanges in Search Console and Bing Webmaster Tools
AI PerformanceAvailable citation data from Bing AI Performance

What matters is understandable progress over a defined period, including documented technical and content changes, rather than a single snapshot.

109 reviews · 4.9 stars

Armin Rothmund
Armin Rothmund ★★★★★ Google review · translated from German
„Requests are implemented quickly – they always find a way! Great service!“
Bianca Freygang
Bianca Freygang ★★★★★ Google review · translated from German
„A good impression from the start, which proved well founded! Very knowledgeable, quick responses, honest advice, fair and transparent billing, and fantastic customer service.“
Doctor San
Doctor San ★★★★★ Google review · translated from German
„Five stars – nothing more needs to be said. We have always received very knowledgeable and friendly support. We wholeheartedly recommend sjmedia!“
Leo Fabry
Leo Fabry ★★★★★ Google review · translated from German
„We came to sjmedia through a recommendation and have now been working together for several years. If you need a new agency for your online store or e-commerce, this is the right place.“
Orsolya Sämann
Orsolya Sämann ★★★★★ Google review · translated from German
„We have been customers of the sjmedia PrestaShop agency for seven years and could not be happier. Mr Schmid and his team have supported our PrestaShop store professionally and helped us establish our business successfully online.“
Plotter Folien CH
Plotter Folien CH ★★★★★ Google review · translated from German
„After years of searching, we finally found real PrestaShop experts. After some poor experiences with PrestaShop agencies, finding sjmedia was a stroke of luck for us.“

Certified. Tried. Recommended.

  • SEO- and GEO-certified team
  • 100+ SEO projects supported
  • 2010 Ecommerce experience since 2010
  • 100 % Technology, content and conversion from one agency
  • 100 % Transparent analysis without placement promises

SEO and GEO certifications

Questions about GEO and AI search? Clear answers.

What is the difference between SEO, AEO and GEO?

SEO provides the technical and content foundations for discoverability in search engines. AEO structures content for direct answers. GEO adds consideration of how generative systems understand, select, summarise and cite content. In practice, these disciplines work together.

How can a website appear in Google AI Overviews or ChatGPT?

There is no guaranteed inclusion. Crawlable, indexable pages, clear answers, traceable sources, consistent company and product information and recognisable expertise all help. OAI-SearchBot must not be unintentionally blocked for ChatGPT Search.

Do we need special GEO content?

Not necessarily a new page for every question. It is often more useful to deepen existing service, category and guide pages, add clear answer sections and fill specific gaps in decision-making information.

What role does structured data play?

Appropriate structured data helps search systems interpret page types and content. It does not replace useful copy or technical quality, and does not guarantee a mention in an AI answer.

How do you measure GEO success?

We use a defined prompt set, monitor brand mentions and sources, analyse referral traffic and use available data from Search Console, Bing Webmaster Tools and Bing AI Performance. Progress over time matters more than a single screenshot.

Is GEO useful for smaller businesses and niche stores?

Yes, where genuine expertise, specific products or regional services can be documented clearly. For precise questions, smaller providers with clear, credible information can be more relevant than large but superficial sites.

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We listen, consider the options and give you a practical assessment.

Clear, personal and without obligation.

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„Requests are implemented quickly – they always find a way! Great service!“
Armin Rothmund · Google review · translated from German