Skip to main content
Prefer a quick overview? Call us: +49 7222-80 79 002
Contact

E-commerce strategy

Set priorities, organise processes and make informed decisions about developing your online store.

For a new business, also read Opening an online store: product selection and sourcing.

Articles on this topic

AI-generated article graphic: accessible ecommerce — access, controls and testing.
E-commerce strategy

Online store accessibility

What Germany’s BFSG means for retailers and how to check navigation, product pages and checkout for barriers.
AI-generated article graphic: GPSR in online stores — manufacturers, data and safety.
E-commerce strategy

GPSR in online stores

Manufacturer details, responsible persons and safety information: how retailers can structure GPSR information in stores and product data.
AI-generated article graphic: building an online store — platform, budget and implementation.
E-commerce strategy

Build an online store

A guide for retailers: clarify requirements, assess Shopify, PrestaShop and Shopware, and compare doing it yourself with agency implementation.
AI-generated article illustration about attracting new customers to an online store.
E-commerce strategy

Attract new customers

Align SEO, advertising, content and checkout to find the right approach to attracting new customers.
AI-generated article illustration about customer retention and repeat purchases in ecommerce.
E-commerce strategy

Customer retention for online stores

How retailers can combine service, useful communication and Klaviyo automation without overwhelming customers with messages.
AI-generated article illustration about improving product information and buying decisions in an online store.
E-commerce strategy

Improve your product pages

Structure product information, images, variants and purchase terms so visitors can make an informed decision.
AI-generated article illustration about clear homepage navigation for an online store.
E-commerce strategy

Your online store homepage

Arrange your product range, navigation and trust signals effectively: what should an online store homepage achieve?
AI-generated article graphic about online store payment methods: fees, selection and processes.
E-commerce strategy

Payment methods for online stores

Choose payment methods based on customers, fees, risk and workload, for Germany, Switzerland and international stores.
AI-generated article illustration about testing the user experience of an online store.
E-commerce strategy

User experience in your store

UX explained for retailers, with practical test tasks for navigation, product selection, cart and checkout.

← All insight topics