Personalisation
Advanced segmentation and automation based on customer behaviour, purchase history and product interests.
Klaviyo CRM is more than a newsletter tool. It supports automated, personalised selling, integrated with PrestaShop, Shopware or Shopify. From welcome messages to reactivation and abandoned baskets, we develop strategies that bring customers back and increase sales.
Many email tools can send messages. Klaviyo goes further: it analyses behaviour, segments audiences and personalises content to deliver the right message to the right person at the right time.
For online stores, it connects store data, customer behaviour and conversions through automated, data-led communication that can be configured for GDPR compliance.
Instead of continually increasing acquisition spend, use Klaviyo to make more of relationships with existing customers and new store visitors.
Advanced segmentation and automation based on customer behaviour, purchase history and product interests.
Connect ecommerce platforms and use detailed data such as abandoned baskets and product preferences.
Powerful analytics and reporting to improve the customer journey.
Stores that want to use data-led campaigns and advanced automation.
Klaviyo offers broader capabilities than traditional newsletter tools such as Brevo and is priced somewhat higher. Its value lies in a powerful database that brings customer information together for highly personalised, automated email and SMS communication.
Klaviyo connects marketing and customer service. Helpdesk brings support requests together; Customer Agent answers questions automatically and hands over to the team when needed. Customer Hub adds personalised self-service features to the store.
We see Klaviyo as a platform for lasting customer relationships. We support clients from initial strategy and technical setup through to ongoing optimisation.
Whether you are a start-up or a growing retailer, we tailor our work to your business model, audience and resources.
Audiences, segmentation, customer journeys and messaging matched to your brand.
Connect PrestaShop, Shopware or Shopify, including privacy-conscious configuration.
Welcome series, abandoned baskets, reactivation, follow-ups and more.
Responsive, on-brand email templates focused on conversion.
Persuasive messages suited to the audience and situation.
KPI analysis, A/B testing and continuous improvement of existing flows.
Flows include built-in branching logic without backend configuration. Below are popular examples that help brands increase revenue with Klaviyo. We create individual flows around your requirements.

Welcome new visitors and introduce your brand through engaging messages that make a lasting first impression.

Remind visitors about products left in their basket and turn unfinished purchases into sales.

Automatically send personalised invitations to leave feedback and reviews after products arrive.

Remind visitors about products they viewed and bring them back through personalised messages.

Tell visitors when products they viewed go on sale and turn interest into revenue.

Automatically notify visitors when their favourite product is available again with personalised back-in-stock messages.
We create individual workflows that respond promptly to visitor actions, events and milestones. Branching conditions then make customer experiences more relevant.
Want to see how Klaviyo works before deciding? Whether you want a technical introduction, a general overview or simply a first look, you can explore Klaviyo here.
Explore Klaviyo and try its features in the administration interface.
Developer information, module structures and best practices from the official documentation.
Every sector has its own characteristics, and that is what we enjoy. From fashion start-ups to international spare-parts retailers, we support clients technically and strategically, reliably and over the long term. Here is an example of our work:
We started optimising Klaviyo for Radwelt Coesfeld in October 2024. Previously, tracking was unstructured, producing unusable data and leaving potential untapped. This was particularly evident in the abandoned-basket flow, which did not work because it was not configured properly. We rebuilt it completely, now with more than 30 nodes, to create a considered, automated follow-up process.
We also introduced a sunset flow to suppress inactive profiles. This improves open rates and substantially reduces sending costs, partly through a custom webhook.
Another focus was leasing. Customers now automatically receive information about additional services, free repairs and the approaching end of their lease.

„Quick implementation of our requests — “there is always a way!” Great service!“
„A good impression from the start, and it proved right! Very competent, quick responses, honest advice, fair and transparent billing and fantastic customer service.“
„Five stars — nothing more needs to be said. We have always received very competent and friendly support. We fully recommend sjmedia!“
„We came to sjmedia through a recommendation and have now worked together for several years. Anyone needing a new digital agency is in the right place, whether for an online store or ecommerce.“
„We have been clients of the sjmedia PrestaShop agency for seven years and could not be happier. Mr Schmid’s team has professionally supported our PrestaShop store and helped us successfully establish our business online.“
„After years of searching, we finally found real PrestaShop experts. After several bad experiences with PrestaShop agencies, finding sjmedia was a stroke of luck.“
Any store that wants to reach customers more than once. Klaviyo is particularly strong in ecommerce, from start-ups to growing medium-sized businesses.
Klaviyo can be configured with consent management and transparent tracking. We help assess the required privacy setup, including data processing and international transfers.
Automated communication at the right time can generate more revenue with less effort. We see particularly strong effects in abandoned baskets, reactivation and retention. Three to five well-designed flows can often contribute 20–30% of overall revenue.
Initial flows can be active within days. Results usually emerge after two to four weeks, depending on sending frequency, audience and product cycles.
Yes. We connect PrestaShop, Shopware and Shopify, including events, tracking, checkout logic and product data.
Setup starts at around €1,500, with ongoing support from €400 per month. We provide a tailored proposal based on your goals and system.
Klaviyo was developed specifically for ecommerce. It connects email marketing directly with store data, customer behaviour and purchase history for effective automated communication.
We listen, consider the options and give you a practical assessment.
Clear, personal and without obligation.
„Requests are implemented quickly – they always find a way! Great service!“
„A good impression from the start, which proved well founded! Very knowledgeable, quick responses, honest advice, fair and transparent billing, and fantastic customer service.“
„Five stars – nothing more needs to be said. We have always received very knowledgeable and friendly support. We wholeheartedly recommend sjmedia!“